Behind the Ora-Ïto brand is a creative young French designer whose provocative ideas ensured his rapid assent to the very top of the design world. At the beginning of his career he presented his designs and ideas for the virtual products, undersigned by known brands on his own website. People began ordering products which did not exist. Large companies like Louis Vuitton, Nike, Gucci, Swatch, Apple and Levi’s, could have sued the young pretender but were so impressed by his designs, that they hired him instead.